Category Archives: Mac Blog

‘Trunk’ Posable Lightning Cable Doubles as iPhone Stand [iOS Blog]

As noted by Gizmodo , iLoveHandles as launched a new Trunk Lightning charging cable for the iPhone 5, offering an innovative posable design that allows the short cable to also serve as a stand for the device. Unlike the short, flaccid charging cables on the market, you can bend Trunk vertical to charge on the wall, bend it the other way and use GPS in the car, or straighten it out and put it in a pocket when you’re on the move. Why do you need all that cord? With Trunk, there is no wrapping, no tangling — no mess. Trunk is available through the iLoveHandles online store for $19.95.         Continue reading

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Logitech Targets Schools With New $60 Wired Keyboard for iPad [iOS Blog]

Logitech today announced the upcoming launch of its Wired Keyboard for iPad , a $60 accessory specifically targeted at schools. The keyboard is available in both Lightning and 30-pin varieties and aims to eliminate the complexity of pairing numerous Bluetooth keyboards with their respective iPads in a classroom setting. “Schools are increasingly purchasing iPads for use in the classroom,” said Mike Culver, vice president and general manager of mobility at Logitech. “While tablets are enabling new ways of teaching and testing, there’s a challenge when a teacher needs to simultaneously pair multiple iPads with multiple wireless Bluetooth keyboards. We developed the Logitech Wired Keyboard for iPad to specifically solve this problem, so students can now simply plug it in and start typing.” Logitech has also given the keyboard a sturdy design to support the demands of classroom usage, with spill resistance and key lifespan of over five million strokes. The keyboard also includes a dedicated row of function keys to provide easy access to shortcuts for Siri, copy/paste, search, media playback, and more. The Logitech Wired Keyboard for iPad with Lightning connector is expected to launch in August, with the 30-pin connector version following in October.         Continue reading

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Apple Updates Look of Online Store With More Feature Images, Fewer Text Links

Apple today rolled out some updates to its online store , not only posting new features advertising Father’s Day gift purchases but also introducing a new, cleaner look for the store. While the main page of the online store had previously consisted of a main center column with product promotions flanked by sidebars with additional links, the new look brings an all-feature design focusing more on product images. Previously, the left sidebar had offered quick access to accessory categories for Apple’s various product lines, as well as links to the company’s refurbished and clearance stores. Shoppers looking for accessories must now drill down through the product categories along the top “shop” navigation bar to reach the various accessories, while links to the refurbished and clearance stores are listed at the bottom of the page. A similar situation exists for the former right sidebar, which offered links to Apple’s other stores such as for education and business, as well as store services including gift cards, financing, and returns. All of these links are now only directly accessible through the store site map links at the bottom of the page. The change removes some redundancy on Apple’s main store page, as many links had appeared both in the main body of the page and lower down in the site map section, and by removing the sidebar links Apple has been able to bring much greater prominence to product images. Apple has made additional image-centric changes further down in the site, with the main pages for each of the company’s product lines now allowing for larger images and less text, while accessory pages have seen even more dramatic changes away from simple lists and toward more featured images.         Continue reading

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Apple Named World’s Most Valuable Brand for Third Year in a Row [Mac Blog]

Millward Brown today released its annual BrandZ study of global brands ( via AllThingsD ), which found Apple to be the world’s most valuable brand for the third straight year. Although Apple topped the list once again, its brand value only increased 1% to $185 billion, which is not as impressive as the 19% increase (from $153 billion in 2011 to $183 billion in 2012 ) it received last year. Apple rival Google jumped back up to the second spot with a brand value of $137 billion (a 5% increase) and Samsung clocked in a 51% increase and a $21.4 billion brand value at the 30th spot. Overall, Millward Brown said that the technology sector was “flat,” declining after 5 years of growth: Without the surge in Apple and Facebook brand value that helped drive category growth, Technology declined 1 percent in the BrandZ™ 2013 ranking, after five years averaging 8 percent annual category growth. Among other top brands, IBM fell down to the third spot with a brand value of $112 billion while Microsoft dropped 9% to $69.8 billion and Facebook fell 36% to $21 billion. Yahoo, which fell out of the top 100 years ago, returned to the 92nd spot with a brand value of $9.8 billion. While “brand value” studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.         Continue reading

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‘Star Wars: Knights of the Old Republic’ Might Come to the iPad [iOS Blog]

Bioware and LucasArts’ Star Wars role-playing game Knights of the Old Republic may be coming to the iPad in the near future, reports IGN , after obtaining a  revealing email newsletter that Aspyr Media  accidentally sent out to fans. A header in the email, which was meant to advertise a sale on Call of Duty games, leaked the news: “The critically-acclaimed Star Wars RPG is now available on iPad…” As noted by our sister site TouchArcade , the text likely refers to a Knights of the Old Republic game. Aspyr previously released the Mac port of the original KotOR game and has a presence in the App Store, having released its first iOS app, Sushi Mushi , last November. As this was an unintentionally released headline, there is little additional information available at this time, but it is likely that more details on the iPad version of Knights of the Old Republic will be available in the near future if the leak is accurate.         Continue reading

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Excerpts of Apple Executives’ Senate Committee Testimony on Tax Policy

Three Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple’s tax policies. MacRumors has a rough transcript of the hearing, while the full event is viewable on C-SPAN . The full hearing was quite long, but here are some selected excerpts from our transcript. At the beginning of the hearing, Senators are allowed to make whatever opening statements they wish. Senator Rand Paul (R-KY) gave a spirited defense of Apple, saying he was “offended” by the hearing. “Tell me a politician who is up here and doesn’t try to minimize his taxes… Tell me what Apple has done is illegal. I am offended by a government… that convenes a hearing to bully one of America’s greatest success stories… If anyone should be on trial here, it should be Congress. I frankly think the committee should apologize to Apple.” Instead of Apple executives, we should have brought in a giant mirror. This problem is solely and completely caused by our tax code. This committee should look in the mirror. “I find it abominable.” We need to apologize to Apple, compliment them for the job creation they’re doing, and get on with our job and redo the tax code. Apple CEO Tim Cook and CFO Peter Oppenheimer also made opening statements. Cook noted that Apple is responsible for creating or supporting 600,000 jobs in the United States, and disclosed for the first time the the upcoming ‘Made in the USA’ line of Mac computers would be manufactured in Texas, with parts coming from a wide variety of states. Much of the hearing would focus on Apple’s use of Irish subsidiaries to avoid paying U.S. income taxes on revenue generated overseas from the sale of products. Senators had accused Apple of having “sham” corporate entities in Ireland that served no purpose except for avoiding tax liability. Hitting back at that accusation, Cook said that Apple’s operations in Ireland were not shell corporations, but had actual functions. Apple has real operations, in real places, with Apple employees selling real products to real customers. We not only comply with the laws but we comply with the spirit of the laws. We don’t move intellectual property offshore and use it to sell products back on the U.S. Our foreign subsidiaries pull 70% of our cash because of the rapid growth of our international business. We use this money to finance construction of Apple retail stores around the world and fund production of products. It would be very expensive to bring that cash back to the United States. Unfortunately the tax code has not kept up with the digital age. We are handicapped in relation to our foreign competitors who do not have such constraints on the free movement of capital. Senator John McCain (R-AZ), asked Cook whether Apple’s actions overseas created an unfair advantage for them compared to smaller companies that operate strictly inside the US and cannot create such overseas entities. McCain: If you look at the 35% [corporate] tax burden, that I’m sure we’re in agreement is way too high, you said the purpose of AOI [an Irish subsidiary] is to ease administrative burdens. Isn’t it obvious that you are not bearing the same tax burden as if you were bearing in the United States? This gives you some advantage over smaller companies located strictly in the US? Cook: Sir, I have tremendous respect for you. I see this differently from you. Apple is earning these profits outside the US. By law and regulation, these are not taxable in the US. AOI invests that money overseas and then the interest from those investments is taxed in the US. I see this as a very complex topic and I’m glad we’re having the discussion. Honestly, I don’t see it as being unfair. I am not an unfair person. That’s now who we are as a company and who I am as an individual. I do not see it that way. In a moment of levity, the 76-year old McCain expressed a concern that many iPhone owners share: “I’m out of time, but why the hell do I have to keep updating the apps on my iPhone? Why can’t you fix that?” Cook responded that Apple was “looking to do better all the time.” Senator Claire McCaskill (D-MO), after praising Apple and its products, asked Cook about what’s keeping Apple headquartered in the United States and why the company doesn’t move overseas where the fiscal climate might be more favorable. McCaskill: What would it cost to move out of California or move entirely to Ireland or China? What keeps you from moving on a cost analysis basis? Cook: We’re an American company. We’re proud to be an American company. The vast amount of our R&D is in California. We love it there. McCaskill: It’s an intangible? Cook: It’s who we are as people. We’re an American company whether we’re selling in China or Egypt. We’re an American company. It has never entered my mind that we would move to another country. It’s beyond my imagination and I have a wild imagination. It’s beyond it. One of the major reasons for Cook’s appearance in front of the committee was for Apple to put forth its own plan for corporate tax reform. For one thing, Cook said the U.S. corporate income tax rate should be in the mid-20 percent range, while repatriation tax rates for income earned outside the U.S. should be somewhere in the single digits. Cook said that Congress should take a tip from Apple and focus on simplicity. Apple has always believed in the simple, not the complex. You can see this in our products and in the way we conduct ourselves. It is in this spirit that we recommend a dramatic simplification of the corporate tax code. We make this recommendation with our eyes wide open, fully recognizing that this would likely result in an increase in Apple’s U.S. taxes. We strongly believe that such reform would be fair to all taxpayers and would keep the U.S. competitive. Finally, in his final line of questioning to Cook and Oppenheimer, Senator Levin went on the offensive, arguing that while Apple may not be violating the letter of the law, it was certainly violating the spirit of it. By routing most foreign earnings to an Irish subsidiary — a subsidiary that, in Levin’s view, existed solely to avoid paying U.S. income tax — Apple was doing a disservice to the American public by not paying their fair share. Apple does pay U.S. income tax on earnings from the Americas (Mexico, Canada and Brazil most notably), but some two-thirds of its worldwide income eventually get routed to Irish subsidiaries. Levin: And all the profits from Mexico and Canada and Argentina are taxed in the United States. But you made a decision to shift economic value overseas and the result is that most of your profits are not taxed. You’re an American company. You’re proud of it, we’re proud of it. The result of these arrangements is that most of your profit is now in Ireland in these companies that don’t exist. Of course we have to change this system. But to change it, we have to understand what is going on. What is going on is a huge loss of revenue to the United States. We’ve got these corporations that are able to shift profits to places where you don’t pay income tax on it. We better understand that if we’re going to correct it. That’s our purpose here today. To shed a light on that. I hope that purpose has been achieved. We cannot continue a system where the company, a multinational company, is phenomenally as successful as yours and can make a decision, sitting down in 2008 as to where the profits will flow. Where the R&D is 95% in the United States. You got R&D tax credits, all the benefits of living in this country. You’re sitting there, unilaterally deciding whether to continue a system where profits are shifted to a place where they are not available to the American taxman. Everyone agrees that we need to change this system. In order for us to change this system, we’ve got to understand what is going on. You make a unilateral decision, three Apple employees in 2008, essentially decided where these profits will be taxed or not taxed. It’s not right. That is not right. To leave that decision, it seems to me, the way it is decided so unilaterally, that a company can shift its value to a tax haven — that’s what Ireland is — I know its your intention and I applaud your view. I know its not easy to come in front of the spotlight. It’s important for us to write the laws. You agreed Mr. Cook that we need to rewrite these laws. Thank you for coming. Following the testimony of Apple’s executives, representatives from the US Treasury and the IRS appeared and largely confirmed that Apple’s activities appeared to be entirely legal. Note: Due to the political nature of the discussion regarding this topic, the comment thread is located in our Politics, Religion, Social Issues forum. All MacRumors forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.         Continue reading

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Apple to Expand Social Network Integration in iOS 7 with Support for Flickr and Vimeo

Apple has been making efforts to offer deep social network integration in its mobile operating system, first offering Twitter integration in iOS 5 and then Facebook integration in iOS 6. According to 9to5Mac , Apple will expand its social network integration even further with iOS 7, including support for both photo sharing site Flickr and video sharing site Vimeo . As with Facebook and Twitter integration, Vimeo and Flickr integration will allow users to be able to sign in to the social networks in the Settings menu. Those one-time sign-in credentials will be usable across iOS, providing comprehensive sharing options and easy integration with other downloaded apps. With Flickr integration, iPhone, iPad, and iPod touch customers will have the ability to share photos stored and/or taken on their devices to Flickr with a single tap from the system-wide share menu. Flickr has been integrated into the paid iPhoto iOS App Store app and OS X Mountain Lion since 2012, but iOS 7 will represent the first time in which the photo sharing service has been integrated deeply into the entire iOS operating system. Flickr is a logical addition to iOS given Apple’s existing relationship with Yahoo, and popular video hosting site Vimeo is also a logical choice for iOS 7 as Apple continues to move away from Google products. Apple stopped offering YouTube as a stock iOS app with iOS 6 and also introduced its own mapping app, discontinuing its use of Google Maps. While Apple continues to allow direct video uploads to YouTube from its camera app, Vimeo integration will give iOS 7 users an additional option for video uploads. As with Yahoo, Apple has an existing relationship with Vimeo, having offered integration with the service in OS X Mountain Lion. As noted by 9to5Mac’ s unnamed source, though Flickr and Vimeo integration is currently in the works, as with all beta software, there is a risk that it could be removed before the public release of iOS 7. Apple’s upcoming operating system is expected to feature a “flatter” design to modernize the look of iOS 7 while removing many of the skeuomorphic design elements that were introduced with iOS 6. Apple is expected to debut iOS 7 at its upcoming Worldwide Developers Conference in June with a release to follow in the fall, and MacRumors has noted a surge in traffic from devices running iOS 7 suggesting that a preview is imminent.         Continue reading

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Microsoft Unveils Xbox One, an All-In-One Entertainment System with Revamped Kinect and Fully Integrated SmartGlass

Microsoft today released details on its next generation console at an event hosted at its Redmond campus in Washington. Called the Xbox One , the new console is designed to be the ultimate all-in-one home entertainment system with a heavy focus on both gaming and interactive television watching. The Xbox One recognizes individual users and presents a customized home screen filled with content like TV and movies, games, and music, along with a new Trending section that displays friend activity and a live TV system. Xbox One utilizes voice commands, motion control via the Kinect, and a new feature called Instant Switching to allow Xbox users to switch from gaming to TV to other types of entertainment with quick commands that work as fast as swapping channels on the TV. Home screen sharing, called Snap Mode, allows users to display multiple items on the television screen. The Xbox One’s comprehensive voice commands, such as “Watch CBS” or “Play Game” are what many imagined Siri integration with the Apple TV might look like. The new Xbox sports 8GB of RAM, an 8-core CPU, a 500GB hard drive, USB 3.0 ports, and a slot-loading Blu-ray drive. It also comes equipped with a newly redesigned Kinect sensor that is far more robust for better motion sensing and an updated controller that has an updated d-pad, impulse triggers and a more ergonomic design, in addition to several other improvements. Xbox’s second-screen companion app SmartGlass , which was originally introduced last year, has been improved to allow smartphones and tablets like Apple’s iPad and iPhone to connect seamlessly to the Xbox one. According to Marc Whitten, SmartGlass is “fully integrated” into the new console. SmartGlass in its current form is designed to allow users to interact with the Xbox 360 in a number of ways, namely navigating through menus, controlling video, browsing the internet, and using the keyboard to type on the console. A number of games were also revealed at the Xbox One event including Madden NFL 25, NBA Live 14, EA Sports UFC, FIFA 12, Forza Motorsport 5, Call of Duty: Ghosts, and Quantum Break, a new game from Remedy that aims to blend television and gaming. 15 new games will be released during the first year that Xbox One is available, with eight of those being new franchises. Though no exact release date was given, the Xbox One will launch around the world “later this year.” More information about the console and its upcoming games will be available at E3 in June.         Continue reading

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Photos of Likely 802.11ac ‘Gigabit Wi-Fi’ Card From Next-Generation iMac Surface

Tonymacx86 points ( via 9to5Mac ) to recently discovered photos of a Broadcom BCM94360CD Wi-Fi/Bluetooth card that supports the 802.11ac “Gigabit Wi-Fi” standard rumored to be coming to Apple’s Mac lineup later this year. While the photos were posted to Chinese site VR-Zone in early March, they are only just now being noticed by those following Apple rumors. While the reports suggest that the new card is intended for the next-generation MacBook Pro or MacBook Air models rumored for launch at next month’s Worldwide Developers Conference (WWDC), a commenter on the Tonymacx86 discussion thread points out that the card is actually nearly identical in size, shape, and layout to the Wi-Fi/Bluetooth card found in the current iMac . The BCM94360CD card, which is very likely a custom design for Apple, contains Broadcom’s BCM4360 802.11ac transceiver chip, offering support for the in-process Wi-Fi standard that allows for triple the speeds of the current 802.11n standard. An apparent date code of “1240″ on the part suggests that it was manufactured in early October 2012, several months before Apple was reported to have struck a deal with Broadcom to bring 802.11ac support to its 2013 Macs. Wi-Fi/Bluetooth card from Late 2012 iMac (Source: iFixit )         Continue reading

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Vudu Player for iOS Gets Updated With Ability to Download Movies [iOS Blog]

VUDU , the third most popular internet video-on-demand provider behind Apple’s iTunes and Amazon’s Instant Video, today updated its app with a feature that allows users to download movies for offline viewing, a redesigned video player, and more. Previously, VUDU users using the VUDU Player app had to stream their content from within the app and could not view their movies and TV shows offline. With the new update, users can download their content at various qualities for use when an internet connection isn’t available. Other changes include a redesigned video player that’s easier to use, Closed Captioning support for iPhone and general bug fixes throughout the app. VUDU Player is a universal app that’s available for free in the App Store. [ Direct Link ]         Continue reading

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